Business Insight^®

Customers

These are just a few of our most recent customers. This is updated regularly along with a more extensive list below.

What our customers say:

Philip Kotler, Distinguished Professor of International Marketing, Northwestern University

"For years I've advocated that companies need to perform marketing audits to check their strategic fit to the changing market environment. Business Insight goes further, it not only gives insight into the marketing side of the business, but into the company's total business. One can hardly fail to spot problems and opportunities in submitting their business situation to the disciplined appraisal provided by Business Insight.”

Bill Staake, Kettley Publishing - Financial Services Software

“I have been a user of your PlanWrite for Marketing and your PlanWrite Expert Edition for some time now, and have been extremely satisfied.   Your product helped me lead the marketing organization from startup to market dominance in a very short period of time.   My company works in a financial services niche market so our sales don't compare to your Fortune 500 success stories but nonetheless I am a very satisfied customer.   I have just started using your Quick Insight and Business Insight and am unbelievably impressed.   These products have paid for themselves the first two days. I am now using all of your products to direct the efforts of two startups ... so I need all the help I can get. Thanks again for your quality service.”

Mark McNeilly, Steve Gessner, System Strategy Department, IBM

“We are responsible for market analysis and strategy recommendations in the System Strategy Department at IBM in Rochester, MN, home of the AS/400 minicomputer. One question we skeptically asked ourselves was, Will this software really give us any insights we hadn't thought of? (After all, the program is called Business Insight.) The answer is, it did!“

Lew Hoff, President, Bartizan Corporation

“Bartizan is a multimillion-dollar manufacturing firm. Business Insight saved us at least $150,000, and probably closer to a quarter million, by warning us away from what looked like a lucrative opportunity.”

John Sviokla, Assistant Professor, Harvard Graduate School of Business

“In my capacity here at Harvard I am exposed to many of the new tools for business and strategic planning. Business Insight is the best I have seen.”

Richard Wiser, VP Financial Planning, Mary Kay Cosmetics

“Using Business Insight is like having Michael Porter on call. It is like a refresher course for my MBA education.”

Business Resource Software, Inc.

, Austin, Texas 78728
Phone: (800)423-1228Fax: (512)251-4401
International: (512)251-7541

Business Strategy Home |  Business Plan